EXO Club is a mid-sized CBD brand that markets its products and services through its website, exoclub.com. Specializing in mid-range items, EXO Club competes in the highly competitive online CBD market, both on its own site and through partner platforms. To attract customers, the brand actively provides discount codes and promotional offers. However, as a relatively newer and less prominent player in the industry, EXO Club experiences lower search interest for its coupon codes and discounts, with fewer shoppers looking for deals associated with the brand each month.